▣ Truvisory® venture 2026
PresEngage — real-time SMS for live audiences.
A Cloudflare-native messaging engagement platform: presenters poll, prompt, and converse with audiences via SMS during live events. Sub-second routing across 330+ edge cities.
Workers Durable Objects Queues Twilio
View PresEngage
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// CTO Jul 2025 → May 2026
MapMatix — CRM & automation that puts AI where revenue lives.
Architect of the technology platform and delivery system behind MapMatix's CRM-optimization and business-automation practice: custom API integrations, end-to-end workflow automation, and fully custom CRM builds. Day job; not a Truvisory® engagement.
$32K
avg recovered per CRM audit
Custom
CRM & integrations
Custom CRM API integrations Automation
// Operator · President Mar – Oct 2024
Daddy's Chicken Shack — President & de facto CTO.
PE-backed multi-unit franchise. Owned brand, growth, and tech end-to-end. Rebuilt the site on Cloudflare-secured static WordPress; shipped automated review generation, server-side conversion tracking, drive-thru and kiosk tech, AI/ML inventory + KPI platform, and digital menu boards with zero subscription fees. Trademarked Food Like The Photos® and Franchise Your Future®.
8,000+
grand-opening signups
Cloudflare Klaviyo PAR Punchh SendGrid Twilio
// Operator · CTO Apr 2023 – Oct 2024
Port of Subs — pre- & post-acquisition CTO.
100% of pre-acquisition tech diligence, then ran the full post-acquisition tech overhaul: legacy loyalty migration to PAR Punchh, new Cloudflare-secured site, kiosks, server-side tracking, 2FA org-wide, and a legacy in-house ERP migrated to modern cloud.
Legacy → cloud
ERP migration
Cloudflare PAR Punchh Cloud ERP
// PE-backed portfolio · VP Jun 2022 – Oct 2024
Area 15 Ventures — Chief of Staff & VP.
PE-backed portfolio (500+ franchise locations across Daddy's Chicken Shack, Port of Subs). Hired originally to architect mortgage-franchise partnerships between A15 and high-volume real-estate teams — built the framework, sales process, and a code-driven pro-forma engine with only three form inputs. Promoted to President of Daddy's Chicken Shack.
PE portfolio M&A Franchise
// Operator · COO Oct 2020 – Nov 2022
Motto Mortgage Plus — COO.
Built and ran ops for a multi-state mortgage broker. Shipped an internal platform that tripled processor output, a pre-approval app, and a lead-gen site (RentSucks.com). UWM Innovation Award winner; Motto Ground Breaker Award for personal origination volume; Fortune / Great Place to Work recognition.
Mortgage ops Internal apps Lead gen
// Operator · Multi-role Feb 2016 – Apr 2018
RE/MAX (NYSE: RMAX) — Head of Recruiting, Retention & CX.
Launched and ran the Recruiting / Retention / CX division at RE/MAX World HQ — a 120,000+ agent network. Net Promoter Score work across US & Canada presented to the Board. Keynote at the RE/MAX global conference + 45-city tour (9 cities). Supported the Motto Mortgage launch — consulted the President, implemented CRM, and operations work contributing to 50 franchise sales in year one.
50
Motto franchises · yr 1
NYSE: RMAX Franchise launch NPS / CX
// Co-founder · Long-haul 2011 – 2020
Do the Bang Thing Salon® — Co-founder, COO & CMO.
Scaled a single-person salon to a team of 12 with 10,000+ clients and 10×+ revenue in the last five years of operation. 1,200+ five-star reviews from a mapped customer journey. Earned ColoradoBiz Top 250 private-companies-to-work-for recognition. The "operator" in my pitch is real because of this decade.
10×+
revenue · last 5 yrs
Multi-employee ops POS / CRM CX
